Jewellers Asharfilal Ashok Kumar Jain Saraf

Some stories are not just about business — they are about love, legacy and a lifelong commitment to craft.

Jewellers Asharfilal Ashok Kumar Jain Saraf is the proud continuation of a jewellery legacy rooted in Indore since 1963. Our journey began with our father, Shri Ashok Kumar Jain, who founded Ashok Brothers with a single dream — to offer the people of Indore jewellery of the highest purity, crafted with honesty and sold with trust.

Six decades later, that dream lives on. Today, we carry forward his vision through three showrooms in the heart of Indore, serving thousands of families who have trusted the Asharfilal name for generations.

Who We Are

We are a family-owned jewellery business, deeply rooted in the traditions of Indore’s historic Sarafa Bazaar. For over 60 years, our family has been part of some of the most precious moments in our customers’ lives — weddings, festivals, births, anniversaries and celebrations of every kind.

We specialise in Gold and Silver Jewellery — from everyday wear to bridal collections, from festive pieces to sacred Pooja items. Every piece we sell carries the weight of our family’s reputation and the promise of uncompromising quality.

Our Certifications

We are proud to be:

  • BIS Hallmark Certified — Every gold piece sold at Jewellers Asharfilal meets the Bureau of Indian Standards hallmarking norms, guaranteeing purity you can trust
  • BIS Certified — Our commitment to quality is not just a promise, it is a certification

When you buy from us — You are not just buying jewellery. You are buying certified purity, backed by decades of trust.

What Makes Us Different

In a world full of choices, here is why thousands of families in Indore choose Jewellers Asharfilal:

Heritage — Over 60 years of family legacy in the jewellery business, continuing the tradition started by Shri Ashok Kumar Jain in 1963

Craftsmanship — Every piece of jewellery is crafted with precision, care and an eye for detail that only decades of expertise can bring

Purity — We never compromise on the quality of our gold and silver.

Trust — We have served multiple generations of Indore families. Our customers’ grandparents shopped with us, and now their grandchildren do too

Personal Service — We treat every customer like family, because to us — you are

Our Showrooms

We welcome you to visit us at any of our three showrooms in Indore:

Head Office
447, M.G. Road, Krishnapura, Indore

Branch 1 — Bada Sarafa
29, Bada Sarafa, Indore
(In the heart of Indore’s legendary jewellery market)

Branch 2 — Johari Palace
G3, Johari Palace, 51 M.G. Road, Indore

A Personal Note

This website is our way of taking our father’s dream forward into the digital age. While our showrooms remain the heart of our business — we wanted to make it easier for our customers across India to discover, explore and shop the Asharfilal collection from the comfort of their homes.

Whether you visit us in person at Sarafa or shop online — you will always receive the same quality, the same purity and the same warmth that has defined Jewellers Asharfilal for over six decades.

Thank you for being part of our family’s story.

— The Asharfilal Family, Indore